PopIn is a mobile app allowing customers to access premium health clubs on-demand for the fitness experience they seek.
For a couple of months, I consulted with the team to lead everything visual-- branding, web and mobile design, UI design, and whatever else was needed.
I worked with the CTO (only developer at the time) to build the landing marketing page for launch signup, collaborated with a UX designer to finalize the experience and interface for beta, and teamed up with the marketers to build creative for marketing materials and business development.