TAO Brand Identity

TAO Institute is a unique approach to health care specialize in cutting-edge medical science guided by five millennia of knowledge to create healthy, virtuous lives.

We created a comprehensive brand experience that is clean, simple, honest, and professional. The clean lines embody the modern approach of the brand while each symbol is a nod to the healing arts. The new visual storytelling is empowerment, natural, and real. The voice captures TAO’s devotion to health, wellness and vitality.