McDonald's #TheLastMcRib Contest
People don’t just like the McRib. They’re obsessed. So we came up with a campaign that celebrated McRib lovers, and gave them a chance to show their fandom and win the most coveted sandwich of all: the season's absolute last McRib.
I was there from beginning to end -- from the birth of the idea, to the digital videos, social copy and bestowing of the prize.
- Project Roles
- Copywriter
- Company
- McDonald's
- Skills
- Copywriting, Social
- Media
- Social Media Content, Social Media Copy
- Project Industries
- Advertising
