Levi's Vintage Clothing

Levi’s is one of the most iconic American fashion brands with a rich blue-collar history. In recent years, Levi’s set out on an ambitious mission to recover as many original vintage garments as possible, some dating back over a century. They then faithfully reproduced these incredible garments to sell under their Vintage Collection brand. We were fortunate enough to be partners in this process, tasked to create an immersive consumer experience detailing the legendary past of Levi’s and the painstaking process they went through to reproduce these historical artifacts. This iPad based web-app blended a shoppable store with fascinating interactive editorial pieces that captured the historical context of the clothing. It was an incredible example of brand exploration and development.