Hopsy's Redesign

Did you know that over 90% of the beers in your local grocery store chain is owned by only 4 main beer brands? Most craft breweries are owned by one of the four large beer conglomerates. Hopsy is here to offset the mass-owned beer by providing access to local, fresh, craft beer.

Started in 2015, Hopsy established partnered with local Bay Area nano breweries to provide better access to the great beers that come out of them. Since then, they've created a fantastic off-line presence with companies throughout the Bay Area, but their digital presence needed work. West Agile Labs and Hopsy partnered in winter of 2016/2017 to redesign their digital storefront.

I oversaw the re-design of their digital ecommerce store. Annie Pyle and Jackie Cruickshank helped on the design and art direction, respectively. Our primary goals of the design were to help customers find the right beer more accurately, increase conversion and promote Hopsy's subscription service.