JetBlue

When vacation calls, you should answer. To promote the fact that Bermuda is only a two-hour flight from JFK and a better long weekend option than the Hamptons or Jersey Shore, we built an OOH installation with phones that called people on the streets of New York. Anyone who answered got to talk to a live person in Bermuda, who told them about the island and everything it has to offer, then surprised them with a JetBlue Vacation package to Bermuda.

We also ran out of home ads at key placements in New York and Boston.