Bananza!

Bananza! is a VR ride that explores growing up in a digital age. The symbols of a digital culture are incorporated subliminally, through bananas, a favorite fruit for both kids and grownups. The project was made for Cinekid Festival in Amsterdam (NL) where it won the Cinekid Golden Lion Audience Award. In physical space the installation was in a form of kiddy rides (made by Dropstuff).

Bananza! is a journey through environments inspired by mediums and actions that are a norm in today’s child’s life such as gaming, Google searching or expressing oneself through emojis. Unlike how it was for previous generations who grew up exclusively in the offline world, for today’s child many experiences and notions are first experienced and perceived through digital mediums, only after which they get to know them in the offline world. On a journey, you will encounter references of notifications, emojis and Candy Crush game.