Qatar FIFA 2022 - City Brand

Lusail Central is Doha's vibrant and iconic uptown. The new axis of cosmopolitan urbanism in Qatar, and home to a captivating energy that will create a new centre of gravity for Doha. It will be a local champion of modern Doha lifestyle experience.
My task was to create a dynamic brand that would translate global practices and international influences into a modern visual language, that would capture the mood of the generation.