Flywheel

Founded in 2010, Flywheel has aligned itself with innovative technology, quality instructors and a competitive workout, while at the same time maintaining a welcoming environment. However, their app and website remained relatively the same during that time. With the indoor cycling space become increasingly competitive in recent years, the need for a modern digital experience has become an essential part of staying ahead of the pack. We focused on refining their app to both increase account creations from first time users, and enable people to make purchases simply and quickly.