Hart Bageri

Goal: Create a brand identity for a one-of-a-kind bakery located in Copenhagen. This was a project I worked on with a small team at Gretel in New York City. You can find more details here — https://gretelny.com/hart-bageri

Solution: We used spontaneous design language in line with baker Richard's expressive personality by creating hand-drawn wordmarks and logos. Freehand Blackletter is used for a display face while Graphik, a sturdy sans serif, works well for body copy. The black-and-white scheme is as straightforward as Richard’s personality and baking approach.