Boy Scouts of America - #HandbookHacks
In an effort to appeal to a younger generation of scouts (and their parents), the Boy Scouts of American asked FleishmanHillard to bring the famous Boy Scout Handbook to life like never before. Enter the socially focused "Handbook Hack" videos, detailing Geocaching, foil cooing and first aid.
- Project Roles
- Copywriter, Creative Director
- Company
- FleishmanHillard
- Skills
- Conceptual, Content, Copywriting, Creative Direction
- Media
- Social Media Content
- Project Industries
- Advertising