Pegasus

Pegasus is a simple accounting software start-up for millennial entrepreneurs. The brand had to stand apart from competitors by feeling clever, easy-to-use, and reliable.

Bringing together Greek mythology with the modern world of accounting, I created an identity that felt refreshing and empowering.

The logo combines an assertive-looking wordmark with a light-hearted icon that references light rays and a pegasus mane. The tone of voice, typography, and muted blues & golds are playful yet serious, and the illustrations are light-hearted and clean.