CoverGirl | Pitch Perfect 2
My dreams of shooting a music video were realized during this project! The CoverGirl team made a mini music video featuring their very own acapella group to promote the release of the upcoming movie Pitch Perfect 2. We gave each girl a unique persona and a signature look to showcase all of the different colors and products in the collection. Shot by Dewey Nicks.
This was a fully integrated project from TVC to web to CRM.
- Project Roles
- Copywriter
- Company
- Grey
- Skills
- Conceptual, Content, Copywriting, Digital, Digital Capture
- Media
- Advertising, Commercials - Broadcast, Commercials - Video, E-commerce Platforms, Websites
- Project Industries
- Advertising
